Chunghwa Post’s Sales Promotion Campaign for “Chunghwa Post VISA Debit Card”

Lien-Ti Bei Shih-Ching Liu Jia-Chun Chen

商品編號：

04-IE-03

商品分類：

Case(Library)

頁數：

4 頁

出版日期：

2020-02-25

學門類別：

行銷管理 企業倫理與社會責任

目標讀者：

This case applies to undergraduate and graduate levels. Courses and areas covered including:
1. Business Ethics or Corporate Social Responsibility: This case is suitable to discuss about the externality and social costs in business operations.
2. Marketing Management: It can be used as a supplementary topic of marketing social responsibility at the end of this management function course.
3. Marketing Ethics: If there is a corporate ethics course with this exclusive function, it can be used as the main teaching material.

補充教材：

04-IC-03