“Instant Return after Purchase” Incident
- 商品編號：
- 06-IE-04
- 商品分類：
- Case(Library)
- 頁數：
- 16 頁
- 出版日期：
- 2020-06-01
- 學門類別：
-
企業倫理與社會責任
- 目標讀者：
- This case applies to undergraduate and graduate levels. Courses and areas covered including business ethics, corporate social responsibility, and consumer behavior
- 補充教材：
- 06-IC-04
內容大綱
On November 27, 2015, the Taiwan Changhua District Court found Wei Yin-Chun, the chairman of the Ting Hsin International Group, not guilty in a case concerning an alleged fraud in which feed oil was used as edible oil. However, this judgement could not satisfy the public's expectation. Consumers thus spontaneously initiated the “instant return after purchase” movement to boycott products made by the Wei Chuan Food Corporation. The public had different opinions and comments on this incident, which caused many ethical controversies. The purpose of this case is to state the course of the event, its impact on all stakeholders, and to explain various points of view.
學習目標
The purpose of this case is to explore the legitimacy of the "Instant Return after Purchases" incident, analyze the impact of the incident on society and various stakeholders, and conduct ethical reflections on different points of view to enhance the students' ethical thinking.
背景設定
- 公司規模：
- Big
- 事件年度：
-
2015 - 2015
