"We Are One" Project by Sinyi Real Estate Inc.
- 商品編號：
- 08-IE-03
- 商品分類：
- Case(Field)
- 頁數：
- 21 頁
- 出版日期：
- 2020-03-13
- 學門類別：
-
企業倫理與社會責任
- 目標讀者：
- undergraduate student, MBA, EMBA, and CSR professionals in the industry
- 補充教材：
- 08-IC-03
內容大綱
This case describes that Sinyi Real Estate Inc. held the belief that “righteousness before profits” and launched the “We Are One” Project, hoping to make the community more gelled. In each stage promoted by the “We Are One” Project", Sinyi Real Estate Inc. responded to different challenges through rolling correction and continuous improvement that had achieved today's dazzling results.
學習目標
The learning goals of this case include 1. What elements are needed for a recognizable CSR project. 2. In the process of implement CSR, how firms need to continuously adjust and improve in the face of the problems form the sponsor and the recipient, as well as social opinions. 3. To understand the needed dimensions of the pure philanthropy development. 4. This case can be adopted as a leading discussion and practice of the concept of Social Return of Investment.
背景設定
- 公司規模：
- listed company,around 5,000 employees
- 事件年度：
-
2004 - 2018
個案預覽
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