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Should Lego continue its partnership with Shell?
Po-Han Wu Shih-Ching Liu
- 商品編號：
- 12-IE-01
- 商品分類：
- Case(Library)
- 頁數：
- 7 頁
- 出版日期：
- 2023-04-19
- 學門類別：
- 企業倫理與社會責任
- 目標讀者：
- This case is suitable for undergraduate and graduate courses in business ethics, corporate social responsibility, and sustainability.
- 教學手冊：
- TN12-IC-01
- 補充教材：
- 12-IC-01
內容大綱
Lego collaborated with Shell to launch a series of toy products, and both parties benefited from the partnership. However, this collaboration faced strong opposition from the environmental organization Greenpeace, who believed that it was just a way for the oil company to "greenwash" and reshape its image. As a result, Greenpeace launched a series of actions to stop the collaboration between Lego and Shell, which sparked polarized debates in society and triggered discussions on corporate social responsibility issues.學習目標
In the trend of sustainable development, the public expects companies to balance their economic, social, and environmental responsibilities. Therefore, this case study can help students understand how companies should interact with NGO organizations and collaborate with controversial industries' business partners under this trend. This case study can be discussed in courses related to business ethics, corporate social responsibility, and sustainable development, to consider the issues that companies face in the context of sustainability trends.背景設定
- 公司規模：
- Large
- 事件年度：
- 2012 - 2014
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