Longevity Design House: The Dilemma of a Social Enterprise's Growth

Sungjun Steven Park Lien-Ti Bei Jia-Chun Chen

商品編號:
12-IE-02
商品分類:
Case(Field)
頁數:
20 頁
出版日期:
2023-05-04
學門類別:
企業倫理與社會責任 非營利組織與社會企業管理 創業與領導力
目標讀者:
undergraduates and MBA students
教學手冊:
TN12-IE-02

內容大綱

This case examines how a social enterprise, Longevity Design House (LDH) in HK, has transformed its business model several times to balance creating social value and generating profit. With the rapid growth of an aging society in HK, the social mission of LDH is to help seniors live a decent life through home renovation, interior design, and product specifications. The company originated by upcycling leftover brand-new construction materials to reduce environmental waste. The company also utilized the internet of things (IoT) technology to offer a location tracking system for guardians to detect when their seniors were at risk. After several stages of transformation, the company has recently developed plans to expand products to include a wearable device to help seniors receive health alerts regarding their physical condition from healthcare professionals. However, a promising senior-friendly furniture line also requires further investment. It then raises the question of how much a social enterprise should scale up its business for profit. This case illustrates the tension between its mission and growth as a social enterprise.

學習目標

*To understand how a social/personal issue can inspire an entrepreneur to develop a business model and learn about social entrepreneurship.
*To examine a transformation process in a business model in response to entrepreneurial challenges.
*To identify challenges that a social entrepreneur experiences in seeking both business outcomes and social value.

背景設定

公司規模:
HK$10.6Million
事件年度:
2015 - 2020

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