Longevity Design House: The Dilemma of a Social Enterprise's Growth
- 20 頁
- undergraduates and MBA students
內容大綱This case examines how a social enterprise, Longevity Design House (LDH) in HK, has transformed its business model several times to balance creating social value and generating profit. With the rapid growth of an aging society in HK, the social mission of LDH is to help seniors live a decent life through home renovation, interior design, and product specifications. The company originated by upcycling leftover brand-new construction materials to reduce environmental waste. The company also utilized the internet of things (IoT) technology to offer a location tracking system for guardians to detect when their seniors were at risk. After several stages of transformation, the company has recently developed plans to expand products to include a wearable device to help seniors receive health alerts regarding their physical condition from healthcare professionals. However, a promising senior-friendly furniture line also requires further investment. It then raises the question of how much a social enterprise should scale up its business for profit. This case illustrates the tension between its mission and growth as a social enterprise.
學習目標*To understand how a social/personal issue can inspire an entrepreneur to develop a business model and learn about social entrepreneurship.
*To examine a transformation process in a business model in response to entrepreneurial challenges.
*To identify challenges that a social entrepreneur experiences in seeking both business outcomes and social value.
- 2015 - 2020